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Firelight Capital Partners Acquires Fromm International

Acquisition marks first platform investment in beauty, while Martin Okner is appointed CEO.

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By: Lianna Albrizio

Associate Editor

Firelight Capital Partners, an operationally oriented private equity firm investing in lower-middle market consumer brands and DTC concepts, has announced its first platform investment in beauty with the acquisition of Fromm International from the Simon-Johnson family, who have owned the business since founding it in 1907.    Fromm is known for its branded product lines of innovative tools, accessories and everyday beauty essentials for professionals and consumers alike. With the acquisi...

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